Jackpotjoy’s new advertising partner is Beta. While Beta worked with Jackpotjoy on all their advertising campaigns from 2009 to 2011, the account was moved to Isobel in January 2012. Now, back with Beta, Jackpotjoy will release their new ads in 2014.
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Jackpotjoy’s media spend was approximately £5 million in 2009 when Beta won their account. In 2010, Beta launched the Jackpotjoy brand. The launch saw ex Eastenders’ actress Barbara Windsor as the brand personality. The actress is also the current brand personality for Jackpotjoy. At this online gaming website, she plays the character of Queen of Bingo.
After a successful stint with Beta, the account moved to Isobel in January 2012. In this particular pitch, Beta didn’t take part at all. Hence, Isobel managed Jackpotjoy for about two years. Beta’s chairman, Robert Campbell is glad to have Jackpotjoy back as one of their accounts and said, “We are very excited to be working with Jackpotjoy again. They are one of the best companies that I have come across so far. And above all, it’s an honour to work with Barbara again as well.”
For Jackpotjoy’s media planning and buying, Maxus still remains with them and they will continue to handle this online gaming website.
At the moment, Beta is working on a brand new campaign for Jackpotjoy for the upcoming year of 2014. This campaign will re-establish the heart of this brand’s marketing, which is the Queen of Bingo. The first ad of Jackpotjoy was released on the same day as Barbara Windsor left Eastenders. She essayed the role of Peggy Mitchell for 16 long years.
In May 2013, Jackpotjoy had released two interactive television spots. This was created by their then advertising partner, Isobel. They were shot in front of a live TV audience and were in a game show format. They were hosted by none other than their brand personality, Barbara Windsor. TNS and Ebiquity mentioned that they turned out to be the most remembered ads in the week of July.
Beta said that when this online gaming website launched in 2010, they wanted an identity that’s approachable and fun at the same time. By putting Barbara Windsor as the Queen of Bingo in a number of high-energy and witty TV ads, they were able to create huge brand awareness. In fact, these campaigns have known to generate about 45,000 paying customers from the time they launched.
Jackpotjoy, along with Beta have managed to leave a lasting impression in the minds of a lot of people. Jackpotjoy are the largest bingo website in the UK today and offer some amazing promotions and offers to their customers. As a new customer, by depositing only £10 in your account for the first time, you’ll get £35 to play your favourite bingo games and also the slots it has available on its site. It’s 250% of your first deposit and you’ll need to deposit a minimum of £10 to avail this welcome bonus. The maximum deposit that you can make to be eligible for this bonus is £100.