John Lewis – a renowned chain of departmental stores
John Lewis is one of the reputed chains of departmental stores running in different countries. The operation of the stores is managed through Great Britain but its headquarters is located in London. The stores are a part of the John Lewis Partnership and focuses on the policy “Never Knowingly Undersold”. The very first store was opened in London in 1864 and today there are more than 43 stores in Scotland, England and Wales. The current CEO of John Lewis is Andy Street.
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The first store which was opened by John Lewis was a drapery shop in the year 1864. This store was located in Oxford Street but later on in 1905, Lewis managed to start a second store known Peter Jones. Even Lewis son John Spedan Lewis joined his father’s business and laid the foundation of a new partnership in the year 1920 called as John Lewis Partnership. It was Spedan’s idea to introduce a magazine which takes their business to a new level. As a part of the partnership, they opened a new store outside London in the year 1933 called as Jessops. It was in 2002 that Jessops was re-branded to John Lewis. Under this partnership, many departmental stores were opened in 15 different locations. This is how their business flourished and they became one of the well known chains of departmental stores.
Some of the other ventures that are a part of the John Lewis are John Lewis & Company, Waitrose, Collection Weekend by John Lewis and many more.
John Lewis started by opening a departmental in the year 1864 and as of now there are about 43 stores out of which 29 are the traditional departmental stores while the 9 of them are John Lewis Home Stores. The first home store was opened in 2009 and you could explore a wide range of technology products, home furnishing and electrical equipments as well. As the home stores gained a lot of popularity in a small amount of time, therefore five more stores were opened in the year 2010-2011. Recently in the year 2012, the John Lewis brand has also introduced the new flexible format of the departmental stores. These stores are a bit spacious and the customers can easily explore a variety of products and that too at one place. The entire store is divided into different sections like home, fashion and technology; therefore you can visit any of them and purchase whatever you like. The flexible departmental stores have really become popular and this is the reason that John Lewis has become the first preference of the people.
John Lewis Online Store
The customers can now shop from the online John Lewis Stores where you will find everything that you have been looking for. The vast collection includes lighting, footwear’s, electrical, home furnishings, fashion and many more. Through the online store you can enjoy a fabulous shopping experience with a number of amazing deals which offered to the people. Thus, you can say that John Lewis is definitely a branded name which people rely on.