Amelco Support Tennessee Betting Operator

Sports betting technology company Amelco has announced a partnership with international betting technology company Sportradar, to provide both a full betting platform and trading services to a new operator in the US sports betting market.

 

Action 24/7 is one of four companies in the new Tennessee sports betting market, which went live on November 1, with Amelco and Sportradar helping to ensure the launch.

 

The deal represents the first time that a sports betting operator in the US has been supported by this combination of Amelco and Sportradar. Action 24/7 is a state-owned operator that has been set up to take advantage of the new sports betting market, which was first approved back in 2019. And, in addition to its work with Sportradar and Amelco, Action 24/7 is set to draw on the F2P catalogue provided by Chalkline, a well known customer acquisition operator.

 

Speaking about the new deal, the Head of Business Development for Amelco, Brandon Walker, said that the company was going from strength to strength in the US market:

 

“Partnering with Sportradar to go live in a newly-regulated US state is something we are very excited about, and with the addition of Chalkline’s catalogue, I’m confident we have a fantastic product ready for Action247 to take to its players.”

 

For Sportradar, their Vice President of US Sales and Gaming, Neale Deeley, said that they were delighted to work with Amelco, who he described as a trusted global partner.

 

The deal represents the latest stage of Amelco’s growth. The company now has partnerships with a range of US operators, including FoxBet and Flutter Entertainment, and has brought the total number of states for which it has approval to operate to five.

 

Tennessee’s progress towards offering a sports betting market has been slow, and take-up of the licences has been relatively small, with only four operators launching on the opening day, despite the fact that the state has no upper limit on the number of licences available.

 

The state has a controversial 10% hold requirement and revenue tax of 20% which may deter some operators but there are significant attractions for sports betting companies. As there are no casinos in Tennessee, the sports betting sector is entirely mobile-based, which also gives it a distinct advantage over eight neighbouring territories, which do not currently offer mobile sports betting.

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