Germany’s top domestic football competition, the Bundlesliga, has signed a deal to partner with Amazon Web Services (AWS) which will make it the first football competition to work with AWS.
AWS are set to become the official provider of technology with the Bundesliga and will also make available its analytics and machine learning capabilities to help develop what it describes as the next generation of football viewing.
Speaking about the deal, the Chief Executive at the German Football League (DFL) said that it was primarily about trying to change the status quo:
“Working closely with AWS as one of the most innovative technology companies in the world significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”
The partnership will effectively begin when Bundesliga gets under action following the end of the German league’s winter break. Fans will notice new statistics being incorporated across all of the league’s broadcast coverage.
The AWS Managing Director for Austria, Switzerland and Germany, Klaus Burg, said that there was a huge volume of data on football and it was a challenge for both teams and competitions to get maximum value out of it. He drew parallels with the work that AWS have done with Formula 1, MLB, the Six Nations and the NFL, in providing a platform of statistical information that works through real-time processing, giving a clearer picture about what is happening on the field of play.
He added that there was a huge potential for AWS and the Bundesliga to work together and to develop innovations that will add to the viewer experience over the coming months and years.