Denmark’s leading industry body, the Danish Online Gambling Association (DOGA) is the latest gambling organisation to throw its weight behind a new code of conduct produced by the European Gaming and Betting Association (EGBA) that aims to promote responsible marketing and advertising.
DOGA is now the third national gambling association that has publicly endorsed the code, following on from their counterparts the Association of Gaming Operators in Belgium and the Netherlands’ organisation, Speel Verantwoord. In addition, DOGA has undertaken to encourage all of its members as well as other gambling operators in the Scandinavian country to sign up.
Speaking about their acceptance of the code, the Secretary General of DOGA, Morten Ronde, acknowledged that the gambling industry is changing rapidly, and that the demands on the industry, internal and external, are increasing, but that they should remain focused on safe gambling:
“DOGA is created to promote a well-regulated Danish environment for responsible licensed operators. In this regard, it is important that we act credibly, and our members advertise responsibly. That is why we fully support EGBA’s pan-European initiative to raise the standards for gambling advertising.”
The EGBA’s code has been described as the first pan-European initiative in the area of gambling advertising. It is widely seen as leading the way in boosting responsible standards for advertising, through the introduction of essential consumer protection measures, including measures addressing responsibility in advertising content and measures focused on responsible marketing in social media.
The code applies to all EGBA members and also to any other online gambling company that opts to sign up to it. Application of the code will be monitored independently by a third party group.
Addressing the support offered by DOGA, the Secretary General of the EGBA, Maarten Haijer, said that they were pleased with the support of the Danish organisation. They also praised DOGA’s commitment to the promotion of responsible advertising in the country, and the impact that this will have on further strengthening consumer protection throughout the European sector.
Haijer also said that EGBA was determined to ensure that the code was widely adopted, and he urged other gambling groups and operators to join in helping them make gambling advertising safer for all European gambling customers.
Marketing practices in the gambling sector in Europe have been the subject of criticism for some time, and those criticisms have heightened during the coronavirus pandemic shutdown, with some operators accused of exploiting the situation to promote gambling irresponsibly.