About: Easy Jet plc is a famous British airline carrier which is located in London’s Luton Airport. It is one of the largest airlines of the United Kingdom

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History: The airline company Easy jet comes into existence 1995 as part of the Easy Group agglomeration. The company was founded by Sir Stelios Haji-Ioannou with two wet leased 737-200 Boeing aircraft. It initially began its services in two routes: Edinburgh and London Luton to Glasgow. It was only in 1996 that the first totally owned aircraft was sent to Easy Jet allowing it carry on its route to Amsterdam. Prior to October 1997, the aircraft were managed by GB Airways, and later on by Air Foyle. This was because the company had not yet received its Air Operator’s Certificate.

Services: Easy Jet provides to its customers with the following services:

The passengers On-line Experience: When the passenger books their tickets online, the company is able to reinforce confidence in the booking process. While booking the ticket online a five-step approach is taken in which the passenger can exit at any time. The online booking form of the site is able to remember all of the essential passenger information. Such a procedure is able to save on irritating re-entering of basic details if passengers desire to experiment with dates and times. A remarkable feature of the site is that it is able to remember all of these details from one booking session to the next, for registered users, thereby speeding up the whole process for the passenger.

Web Strategy: It is all part and parcel of the company’s web strategy, eliminating the passenger from the previous ways of booking airline tickets with the help of agents.

It is available on the Web: The sale of tickets for Easy Jet is done on the web. Now roughly over 82% of its sales are sold directly through its official website www.easyJet.com. Such a feat is all the more commendable as the customer nowadays is hesitant about buying anything online. The company is able to provide the people with booking in three different languages: French, English and Spanish. Such a strategy is able to reflect the core of easy Jet’s current route structure. When a person books from its official website on the web he gets choice. The passenger is provided with this choice seven days a week and 24 hours a day. When booking a flight from the official website the passenger is provided with a choice of flights along with the best fare available on each flight.

Other Services: the company is also able to provide the passengers with a number of services. Such types of services include

  • Holidays
  • Hotels
  • Travel insurance
  • Easy Rent a car (an Internet only operation)
  • Online shopping
  • Gifts etc.

In order to avail of such services it is necessary for you to be a fan of easy Jet or you should have a flair for the orange color. The site is an excellent online portal which is able to provide you with the required help to sort out all of these in one place.

 

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