High profile gambling operator Gamesys Group has developed an enhanced responsible gaming strategy that has seen the firm withdraw all of their television and radio advertising in the UK until the current lockdown due to the coronavirus pandemic have been alleviated.
In the light of ongoing concerns about industry practices during the lockdown, Gamesys is embarking on a strategy to increase awareness of how much time its customers are playing on the Gamesys sites throughout the Gamesys portfolio, including Jackpotjoy, Virgin Games and Botemania.
And the firm report that there has been a rise of 45% in players setting deposit limits since the lockdown began. It is also noted that community and leisure features across their bingo-led sites have seen player engagement rise by 38%, with sessions of non-wagering growing by 10%
The group also took the step of temporarily removing all Jackpotjoy branding from ITV’s Loose Woman. This led to a sponsorship opportunity for Women’s Help, the national charity that works to end domestic abuse, to which Gamesys also donated £200,000.
Speaking about the progress that the company have made on the issue of social responsibility, the CEO at Gamesys, Lee Fenton, said that they were focused on health and wellbeing:
“During these unprecedented times our main priority is the health and wellbeing of employees and players and I am incredibly proud of the steps we have taken as a group to ensure that we are best placed to do this.”
Gamesys have also released a financial report for the first quarter of the year that showed revenue increase 19% to £155.3 million, reflecting strong growth in Asia and strong performance in the United Kingdom. The company hinted at a positive start to the second quarter, due to growth in Spain, Germany and the US, although their performance in the Swedish market remains weak.