According to figures released by the United Kingdom Gambling Commission (UKGC), more people than ever before are doing online betting and this has taken the country’s sports betting figures to an all-time high.
As a matter of fact, the gross yield from gaming has increased by a whopping 55% from a not very modest £1.94 billion in 2010 to a very impressive £2.99 billion in 2014.
The global gaming industry was worth £23.76 billion as of 2014 and gamblers from the UK accounted for 13% of the gross gaming yield globally.
However, it is clear to see that people in the United Kingdom enjoy betting because revenues have steadily increased over the period from 2010, becoming £6.2 billion the last year.
This represents an increase of 23% over the previous year and 143% from the year 2010.
Online Betting Almost Doubles Over Four Years
Online betting has been surging way ahead of other gambling products and the gross yield from online betting has crossed £1 billion in 2014, up an amazing 84% percent over 2010.
Two factors have brought about this tremendous increase.
The first is that people find it very easy to gamble online thanks to dramatic improvements in mobile technology.
The second is the introduction of in-play betting which lets gamblers place wagers on most aspects of a game while it is actually in progress.
Online bookmakers give gamblers the option of betting on almost every sport or game there is.
However, football is the most popular of all sports chosen by gamblers in the United Kingdom.
Almost half of all wagers placed on sports in the United Kingdom are on football, and the yield last year was £14.22 billion
Online casinos come second after sports gambling, even though there has been a drop in their popularity.
Video slots and table games make up a big part of the revenues from online casinos. Even though revenues from this vertical have come down approximately 27% from four years ago, new registrations have been increasing steadily.
The previous year saw 6.24 million new registrations, and 60% of these registrations are active accounts.
This is definitely good news for the industry!
In related news, people in the United States who have restrictions on the sports fixtures they can bet on, are now offered excellent options thanks to a new tie up.
They need to place wagers on fantasy sports fixtures.
DraftKings is fresh off its success as fantasy sponsor of the World Series of Poker (WSOP) and has now signed a fantastic deal with ESPN as its fantasy sports partner.
DraftKings will benefit very much from these deals since it will get the much needed visibility across television and digital broadcasts in the lucrative US market.
ESPN’s fantasy sports platform is extremely popular and it has users in excess of 12 million.
Members of the platform have a marked preference for American and European football because of the many attractive betting options it offers.
Both companies are known for the innovative products they offer and DraftKings will definitely touch new heights with this tie up.