Prominent betting operator GVC Holdings has publicly backed calls for operators in the UK to provide a co-ordinated and responsible approach to gambling during the COVID-19 pandemic.
The betting group was responding to messages from the UK Gambling Commission and the Betting and Gaming Council (BGC) to ensure that those at greater risk of gambling addiction were not targeted or exploited while they were self-isolating or obeying government restrictions.
And in order to reduce the risks for consumers, GVC say that they have developed a range of measures to strengthen its social responsibility practices. A number of standard features are set to be enhanced, including the setting of curfews, stake limits for slots games and improved withdrawal settings. All operational teams in the GVC Group have also been informed that they should be proactive in ensuring that customers are aware of all the self-exclusion procedures available across the GVC portfolio of betting brands. In addition, GVC brands have been asked to analyse the behaviour of customers both pre and post-shutdown.
In accordance with the guidelines encouraged by the BGC, GVC brands will ensure that their advertising is responsible, and that it includes more safe gambling messaging. Speaking about the measures, the CEO at GVC, Keith Alexander, said that they were committed to customer safety:
“We are hugely sensitive to the potential for increased risk for some who are isolated at home or may have financial difficulties with reduced access to work. Our enhanced tools give customers the power to manage their spending and time in an effective way, and we are backing this up by carefully monitoring play through our markers of harm.”
Alexander added that the industry had a clear responsibility for protecting the vulnerable and they welcome the coordinated approach detailed by the BGC on player protection.