The company that runs the UK National Lottery, Camelot UK is being recognised by a leading gambling charity for its work on responsible gambling.
Camelot is set to be among the first gambling firms to earn the GamCare Advanced Level 2 Safer Gambling Standard. The certification has been awarded for both retail and online sectors.
The Standard is the charity’s key responsibility quality standard that applies to licensed betting operators. It focuses on boosting social responsibility through best practice throughout the betting sector. Speaking about the award, the Head of Corporate Responsibility at Camelot, Alison Gardner, said that the firm had worked hard to produce tools to make gambling safer for their customers:
“Achieving Advanced Level 2 of the GamCare Safer Gambling Standard endorses our work in this area, and is an important part of our overall strategy, as we continue to improve how we support our players, encourage healthy play and prevent underage play.”
The Award was made after an accreditation process that lasted three months. GamCare conducted an investigation of all the relevant Camelot policies. This involved assessing the website as well as visiting a number of retailers who sell National Lottery products and speaking directly to staff members in some of the teams in the Camelot organisation.
Certification also marks an important step in the firm’s ongoing strategy of corporate responsibility. This has focused on the promotion of safe and healthy lottery game play both online and through retail channels. Camelot has introduced a number of measures to improve responsibility, including weekly deposit limits, daily Instant Games limits, the option to self-exclude and age verification. The firm has also banned the use of credit cards to purchase lottery tickets and other games.