Customers of some of the UK’s most famous betting brands will now be able to play a wider range of online casino games, thanks to a deal between two of the industry’s major players.
Online gaming developer Microgaming has publicly celebrated a deal with what it describes as a ‘key partner’, namely the betting organisation GVC Holdings. The deal will mean that a selection of Microgaming’s online content will soon go live across some of GVC’s best known internet gaming brands, which include Gala Bingo, Coral, Gala casino, Betdaq and Ladbrokes.
And the deal follows the agreement that was signed back in 2017 between the two giants of the gaming industry, that made Microgaming content available on some of GVC’s other brands, including Partycasino, Bwin and Partypoker, which offer slots and other forms of online gaming and betting across regulated markets including Italy, the UK, Spain and Belgium.
Speaking about the deal, the Director of Commercial Management at GVC, Obdulio Bacarese, said that it represented the importance of keeping pace with the changing demands of online casino players, and that deepening the links with Microgaming was the best way to do that:
“Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”
As part of the deal GVC will be able to add to its current casino game selection and enable players at some of its UK-focused sites to play on classic Microgaming titles, including Lara Croft Temples and Tombs, Jurassic World, Immortal Romance and Thunderstruck II.
The Chief Operating Officer at Microgaming, Andrew Clucas, said that GVC was a key partner for the firm, and that both companies were looking forward to a deepened relationship.