Miss Selfridge – a top brand of the latest clothing style

Miss Selfridge is one of the renowned chains of stores in the UK. Initially the brand focused on the young fashion trends and started their business in the year 1966. Their first store was located in London and the name of the brand was derived from “Miss Bonwit” which was a special kind of dress designed only for the teenagers.

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This is how the owner of Miss Selfridges decided to introduce a new brand which would definitely be made for the younger generation. The owner also laid the foundation of a new chain of stores known as Lewis’s & Selfridges which are located at the different places in the UK.

History

Miss Selfridge is definitely a popular name whose main motive is to come up with an exclusive collection that is admired by the teenagers. Special emphasis is given to the latest fashion trends so that the same can be incorporated in their design. Miss Selfridge introduced the concept mannequins for their first dress which was made of paper. Pierre Cardin was also hired by the brand to design their four fabulous collections. It was in the year 1999 that Miss Selfridge was acquired by Arcadia Group.

Promotion strategies

The owners of this brand adopted the new strategies to promote the name so that more people came to know about it. Miss Selfridge for the first time used Kate Moss to advertise their brand and also took the help of the models or actresses like Tess Daly, Naomi Campbell, Nicollette Sheridan and many more. The owners left no stone unturned to promote the brand on a global platform so that more people could be attracted towards it. It was in the year 2006 that Miss Selfridge celebrated its 40th year of doing the business and came up with the new range of “Kiss and Make-up”. In 2010, the brand also launched their fresh collection of “Gossip Girl” which was highly appealing and beautiful. The dresses were designed in a creative style so that the girls would love it.

Miss Selfridge Online Store

In order to extend the popularity of the brand, the owners also started an online store which gave an opportunity to the people to buy dresses sitting in their own comfort zones.  This facility really brought a difference to the brand and more people came to know about it. Through the online store, you can explore the fresh collection of the clothing, accessories, shoes and lots more. You can not only enjoy a great shopping experience but you can stay updated with the new deals as well. Miss Selfridge has also introduced the new scheme wherein you can place the order from the website but collect your order from the store. This is definitely a superb scheme which has enhanced the experience of the buyers.

So if you are eager to buy something new and different, just visit the online store of Miss Selfridge and you will surely be able to make an awesome choice. The buyers can enjoy a fantastic experience of shopping and explore a magnificent collection.

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