Fans of online casino gaming in the US state of New Jersey will now have a new way to access their favourite casino games after the launch of a new gaming platform.
Parx Casino, which holds the distinction of being the biggest land-based casino operator in the neighbouring state of Pennsylvania, has combined with online gaming developer GAN to provide on online casino gaming platform that will be integrated with their land-based Rewards scheme.
The new casino site went live last week and has been available to New Jersey residents on a 24/7 basis since Friday, following a trial period of three days to smooth out potential operating issues, , as reported by vgas.com.
The site offers a range of casino games and provides additional benefits to regular players at Parx Casino, who will be able to link their new internet casino account with their land-casino Reward Card through the integration system offered by the GAN network.
It also represents a significant expansion for Parx Casino following their successful launch of internet gambling services in Pennsylvania this summer. At the end of June, the Parx Casino sports betting platform was unveiled for Pennsylvania residents, which was followed by the launch of a state-wide online casino site on July 15.
Parx owns the largest casino property in the state of Pennsylvania, near to the city of Philadelphia, which in the last financial year to the end of June, produced revenue of $570 million, representing an 18% slice of the $3.2 billion gaming market in the state.
The new deal, which will see it gain a foothold in the regulated New Jersey gambling industry, will make it one of the major players in the fast-growing US online gaming sector, while boosting GAN’s profile as a leading provider of technology to casino and sports betting operators in the US.