While PaddyPower are widely regarded to be one of the most successful bookmakers of the last decade, they were not always at the forefront of the industry. In fact, the company itself was only created in 1988 when three bookmakers from Ireland decided to merge in a bid to survive in an ever evolving marketplace. John Corcoran, Stewart Kenny and David Power combined their 40 high street betting shops and brought them under a single brand in an attempt to take control of a larger market share, which at the time was estimated to be around 8 percent.
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The name PaddyPower was selected because David Power’s name was considered by the trio to be the one with the most branding potential. While David’s son is called Paddy and has taken on a roll as an advertising spokesman for the company, the name was actually selected to instill pride in the Irish.
PaddyPower are also known for their “stereotypically Irish” advertising campaigns and controversial business decisions. In 2002 the bookmaker ran an advertisement of two elderly women crossing the road, with betting odds beside them. Many interpreted this as odds on them getting run over, however PaddyPower insisted the joke was around which would get across the street first. In 2008 they offered odds of 16-1 on President Barack Obama not completing his first term as president, which was interpreted as the likely-hood of the President being assassinated. A few years later the company erected a 40ft tall PaddyPower sign (similar to that seen above Hollywood) above Cheltenham. The sign was erected without planning permission and the bookmaker was forced to deconstruct it. Perhaps the most famous campaign though features a “vet” using horse tranquilizers to knock out “chavs” at Cheltenham, after a few unsavoury characters started a brawl at the previous Ascot event.
Ways to Wager
PaddyPower offer their customers the ability to place bets on almost any modern smartphone that has an upto date web browser, in addition to offering apps on both the iOS and Android platforms. While they also offer telephone betting and have a substantial chain of high street betting shops in Ireland, their biggest revenue stream is without question their website, which has won countless awards over the past decade for easy of use and efficiency.
Deposits and Withdrawals
With all of the major credit and debit cards accepted directly by PaddyPower, it seems almost irrelevant to mention their acceptance of PayPal, Skrill Moneybookers and Neteller. Nonetheless, any online bettor will be able to find a method of deposit that they already have access to, which is one of the reasons why PaddyPower is considered to be amongst the best online bookmakers in the world.
PaddyPower offer 24/7 customer service via their telephone support line and email. Additionally, the Irish bookmaker was one of the first within the industry to begin using social media as method of customer support. Their twitter and facebook account managers are all qualified customer service assistants that will be more than happy to help you if you send them a message.