Sony: An Overview

Sony is a world leader in the production of audio, video, communications and information technology products for the consumer as well as the professional markets.

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Sony is a Japanese multinational promiscuous corporation which has its headquarters in the city of Konan Minato, Tokyo, Japan. Sony found its beginning in the wake of World War II. It was in the year of 1946 in a department store building in Tokyo that Masaru Ibuka started an electronics shop. At that time the company had $530 in capital and a total of eight employees

Sony’s products: Sony is that type of accompany which are the largest corporations in terms of the market capitalization. The company deals with a variety of products that include:-

The business of Sony is diversified into electronics, games, entertainment and financial services sectors. It is the world’s leading manufacturers of electronic products for the consumer and professional markets. The company of Sony has been ranked 87th on the 2012 list of Fortune Global 500. Its many different products include:

It was in 1975 that Sony came out with the Betamax videocassette recording format.

Audio encoding: In 1993 the company posed a serious challenge to the Dolby Digital 5.1 surround sound format as it came out with a newer and more advanced proprietary motion picture digital audio format known as the SDDS or Sony Dynamic Digital Sound. This technology made use of eight channels (7.1) of audio opposed to just six used in Dolby Digital 5.1 at the time. Sony never intended to develop a home theatre version of SDDS.

Audio recording: of the world’s first portable music player by making use of the compact cassette format. It was in 1992 that the company launched the Minidisc format which was seen as an option to the Philips DCC and the Digital Compact Cassette as a successor to the compact cassette. Ever since the inception of the Minidisc, the company has attempted to contribute its own audio compression technologies under the ATRAC brand, against the more widely used MP3.

Optical storage: It was in the year of 1983 that Sony launched the Compact Disc (CD). It was with the help of the CD began the augmentation of materialistic based recording media. In 1986 Sony floated their WO or Write-Once optical discs. Again in 1988 they floated their Magneto-optical discs of about 125MB size so that it could be use for the archival data storage. It was in 1984 that Sony introduced the Discman series which served as an extension to their Walkman brand to portable CD products.

Sony are the pioneers in the development of the Blu-ray Disc optical disc format, the newest standard for disc-based content delivery.

Sony is the world leaders in Audio and video products and that is why it is one of the reputed IT companies of the world. It is one of the most successful companies that have introduced the finest technologies which has surpassed the other IT companies as well.

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