In a classic instance of turning adversity into opportunity, Tom Waterhouse, the man who began his career as a horse bookie, has very cleverly timed his exit from heading the betting show on prime time to occupy the hot seat of CEO, William Hill, Australia. Amid the stringent criticism of marketing online betting, Tom Waterhouse decided that it would not pay further if he continued appearing in the promotional shows. This was in spite of Tom Waterhouse doubling business in a very short period of time, for his online betting services.

William Hill in Australia

In its bid to go global, the UK’s sports betting company acquired top notch online betting companies of Australia like Sportingbet and Centrebet. At this point, William Hill realised that to successfully pull it over in Australia, it needed an enterprising person like Tom Waterhouse to navigate the ship. Incidentally, this was the same time when Tom Waterhouse was receiving heavy flak for his live sports betting promotions during the primetime. Thus, it did not take much time to ink the deal for Tom Waterhouse since while going out of the spotlight of sports betting, he was still able to continue in his favourite profession.

Bonanza for Tom Waterhouse

After finalising a sell-out deal for around $40 million dollars in 2013, Tom Waterhouse made his ascension within a year to the top echelons of the company. Thus, in quick time, Tom Waterhouse who was hitherto the face of online sports betting became the brain of the fledging company. Tom Waterhouse capably handled big time rivals in the business like Sportsbet and Tabcorp, and was able to skilfully outsmart them.

Some Factors in Favour

It was, however, not a smooth and silken ride for William Hill and Tom Waterhouse in sports betting in Australia. In the face of stiff competition from leading business rivals, William Hill not only had a reduced margin of profits, but also saw a substantial fall in the business. Luckily however, for both William Hill and Tom Waterhouse, there were a few factors which were in their favour to help them tide over the business. Liberalisation of governmental norms for sports betting, particularly for those venturing in to the country from foreign shores spurred the fledging company to stride out confidently.

In the Near Future

Clearly understanding that the market potential in the next few years is to be dictated by smart phones, William Hill has geared itself to face the challenge by hiring more than adequate software professionals. These professionals are expected to give the company a big head start over the competition with their programs and apps. William Hill is optimistic that with their strong work force, it would not be difficult to simultaneously launch an app from the length and breadth of the country. This advantage is something that is likely to be the key to the success of William Hill, Australia in bringing in new clients and retaining their loyal customers over a period of time.

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